Description

A few years ago, the founders of Hampton and Astley purchased some towels from a well-known high street store. On the face of it the towels were thick and soft and therefore were perceived to be luxurious. However, upon getting the towels home and washing them, although still thick the towels immediately felt like they had lost some of their softness compared to how they felt initially in the store. Worse still upon using the towels for the first time they simply did not have the absorbency expected, rather they tended to smear water around the body rather than absorb it.