Founded in 2015, ICONIC London is world-famous for our GLOW-giving products, loved by professional makeup artists, celebrities and influencers alike! Inspired by a passion for makeup and the exciting, limitless energy of busy, city life in vibrant London, the team at ICONIC London knew we wanted to create on-the-glow products that made our customer feel as good as they look with instant, instagrammable effects. We believed we could, so we did. That’s why we say that ICONIC isn’t just our name, it’s an empowering energy – a self-affirming and fearless mood! - that runs through everything we do.
